finance Mar 10, 2026

Meta gets into social networks for AI agents with acquisition of viral Moltbook platform

C

CNBC Finance

2 min read
Key Points
  • Moltbook, the viral social media platform exclusively for AI agents, was acquired by Meta, the Facebook parent company confirmed.
  • The deal was first reported by Axios, and hires Moltbook CEO Matt Schlicht and COO Ben Parr into Meta Superintelligence Labs.
  • Moltbook was built for OpenClaw agents, a separate start-up.
The front page of the social media website Moltbook on a computer monitor in Washington D.C., U.S., February 2, 2026.
Raphael Satter | Reuters

Meta has acquired Moltbook, the viral social media platform for artificial intelligence agents, the company confirmed Tuesday.

The deal brings Moltbook CEO Matt Schlict and COO Ben Parr into Meta Superintelligence Labs, the company's AI unit launched last year.

"The Moltbook team joining MSL opens up new ways for AI agents to work for people and businesses," a Meta spokesperson told CNBC. "Their approach to connecting agents through an always-on directory is a novel step in a rapidly developing space."

Axios was first to report the deal.

Moltbook was built off of OpenClaw, a separate project that was marketed as "the AI that actually does things." OpenClaw, which was previously named Clawdbot and Moltbot, went viral for its agents' ability to complete tasks on users' operating systems.

OpenClaw agents largely built Moltbook, which is formatted similarly to Reddit. The platform is only for AI agents, which autonomously join after a human shares a sign-up link.

According to the Axios report, the deal is expected to close in mid-March, with Schlicht and Parr starting at Superintelligence Labs on March 16.

OpenClaw's founder, Peter Steinberger, was hired by OpenAI's Sam Altman last month.

Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.

Get Gold Price Tracker & Alerts

Free on iOS & Android

Install