finance Mar 09, 2026

Bluesky CEO Jay Graber stepping back, former WordPress parent chief Toni Schneider named interim boss

C

CNBC Finance

3 min read
Key Points
  • Bluesky CEO Jay Graber announced Monday that she will be transitioning from CEO to the company's Chief Innovation Officer.
  • Toni Schneider, former CEO of WordPress parent Automattic, will serve as the social media platform's interim CEO.
  • Graber has led Bluesky since it formally separated from Twitter in 2021.
CEO, Bluesky Social Jay Graber speaks on stage during 2025 Fast Company's Most Innovative Companies Summit & Gala at Jacob Javits Center on June 5, 2025 in New York City.
Eugene Gologursky | Getty Images

Bluesky CEO Jay Graber said Monday that she will be stepping down and transitioning to the company's chief innovation officer. Graber announced the transition in a post on the platform.

"As Bluesky matures, the company needs a seasoned operator focused on scaling and execution, while I return to what I do best: building new things," Graber wrote.

The announcement names Toni Schneider, former CEO of Automattic and a partner at True Ventures, as the interim CEO. Automattic is the parent company of WordPress.

Graber wrote in the announcement that both Automattic and True Ventures are investors in Bluesky.

Bluesky was founded within Twitter by Jack Dorsey in 2019. Graber became CEO of Bluesky in 2021, spinning it off from Twitter into its own company.

Bluesky and Twitter worked closely until Elon Musk acquired the platform, now known as X, in 2022. The entities ended the service agreement in late 2022.

Musk's takeover and name change shook up the social media landscape as Meta CEO Mark Zuckerberg announced the launch of X competitor Threads in July 2023.

Following the 2024 election, users flocked from X to Bluesky as the burgeoning social platform saw a wave of growth, going from 15.2 million total users on Nov. 13, 2024, to over 21 million by Nov. 21, 2024.

In January 2025, Bluesky said the platform had around 28 million total users. As of last month, that number has grown to 42 million, according to its website.

The number is a fraction of the numbers boasted by X and Threads, which count monthly users in the hundreds of millions, TechCrunch reported in January.

Graber told CNBC in November 2024 that one of the things that separates it from the others is that it's "billionaire-proof," because everything is open source.

"What happened to Twitter couldn't happen to us in the same ways because you would always have the option to immediately move without having to start over," she said.

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