Why Nike's latest shakeup of its leadership team is welcome news for investors

CNBC Finance

3 min read

Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch â an actionable afternoon update, just in time for the last hour of trading on Wall Street. Stocks rebounded from Tuesday's tariff-driven sell-off. S & P 500 futures were relatively unchanged early Wednesday, but stocks rallied after President Donald Trump said at the World Economic Forum in Davos, Switzerland, that he won't use military force to acquire Greenland. The president wants to negotiate a deal immediately, and markets rose sharply late in the afternoon after he posted on Truth Social that he's formed a "framework of a future deal" on Greenland following a meeting with NATO Secretary General Mark Rutte. As a result, Trump said he would no longer impose punitive tariffs on eight European countries, which were set to begin on Feb. 1. NikeÂ announced several updates to its senior leadership team on Tuesday. In a note to employees, CEO Elliott Hill outlined changes to the company's vice president/general manager roles in Europe, the Middle East, and Africa (EMEA); Greater China; and the Asia Pacific and Latin America (APLA). We believe these are necessary changes to reinvigorate growth overseas. In Nike's most recent quarter , sales in those three regions fell short of the consensus estimate. The worst offender was business in Greater China, where sales declined about 17% year over year, prompting management to call for a full reset of the approach in the region. Turnarounds don't happen overnight, but the probability of success improves as Hill installs his leadership team. Nike stock struggled through much of 2025, but it finished December on a strong note, buoyed by a wave of insider buying from Hill and board members Tim Cook and Robert Swan. We hate to be the bearer of bad news , but in case you haven't heard, a huge winter storm is expected to hit the South, Midwest, and the Northeast Friday through Monday, bringing snow and ice across the regions. One company that could see positive near-term sales from the storm is Costco , according to analysts at Mizuho. They wrote Wednesday that adverse weather affecting roughly 180 million Americans could benefit Costco as shoppers stock up their pantries. There is some sense to this. When weather conditions are nasty, people are more likely to eat at home rather than go out to dinner. Up next: There are no major earnings reports after the closing bell. Before the opening bell on Thursday, we'll hear from Procter & Gamble , GE Aerospace , Freeport-McMoRan , Abbott Labs , McCormick , and Huntington Bancshares . We also have our January Monthly Meeting at noon ET. On the data side, we'll see the third read on third-quarter GDP and the November PCE price index report. (See here for a full list of the stocks in Jim Cramer's Charitable Trust.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.

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Why Nike's latest shakeup of its leadership team is welcome news for investors

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